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Bosch Power Tools Drill Kit - CLPK22-120, BC330 $109
Successful marketing of innovation for professional tradespeople In this area, we have successfully brought the innovative "Wireless Charging System" to the market last year. As you have already heard today, "Wireless Charging" means that cordless tools are always ready to use. In a roadshow for retailers and professional tradespeople, we managed to broadcast this message to more than 80, professional tradespeople in 90 event days.
The "Wireless Charging System" is an example of how Bosch continues to promote the battery growth segment and supports innovative marketing activities. With this system, professional tradespeople can combine two tools of their choice with their base set, consisting of two batteries and a charger, for a fixed price.
Every tool comes with a matching L-Boxx.
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In , we recorded an increase of nearly four million visitors to our website for professionals, whilst at the same time more members and fans registered with our professional "Bob Community" and on Facebook. Professional tradespeople can quickly find all the information they need about Bosch innovation and product ranges in the various ways and familiarize themselves with the benefits of these in videos.
The Bosch website also enables power tools, measuring tools and accessories to be purchased via Bosch retail partners' online shops. We also support our retailers by presenting Bosch Power Tools to the user in an attractive manner online, providing a wide range of product information, numerous usage examples and even an accessories finder for this purpose.
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Professional tradespeople are given customized information in the form of a new newsletter which is optimized for each recipient. This means that the addressees receive all the information they need to help them to perform their tasks efficiently as quickly as possible, including experience reports from colleagues, for example. Last but not least, we make it possible for professional tradespeople to work productively with our digital services.
Using the app, professionals and planners can quickly and easily draw floor plans digitally on a scale of instead of using a pencil and paper. In addition, the floor plans can also be imported in order to, for example, check that they are correct. This working method is efficient and prevents errors. Successful marketing of innovation for do-it-yourselfers Our innovative products have also enabled us to acquire more additional customers amongst do-it-yourselfers.
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The PLR 15 laser measure, for example, makes measuring simply simple, and not just for dedicated do-it-yourselfers — it is also the ideal tool for novices and for everyday measurements around the home. This easy-to-use, self-explanatory tool — the PLR 15 — has therefore enabled us to broaden the entire market segment and further expand our market leadership in the area of measuring tools. Our success is also thanks to a multimedia campaign, in which we linked our TV advertisement closely to other activities in printed, online and social media, which was aimed at getting users interested in this innovation.
More and more do-it-yourselfers are accessing Bosch's mobile online services Overall, increasing numbers of do-it-yourselfers are using our online services, especially via smartphone. The "MyBosch" service communications platform offers do-it-yourselfers information, services and expert advice from Bosch which has been tailored to meet their individual needs.
The examples and figures relating to online services demonstrate that we are making extensive use of these online options — for inspiration, information and for dialog. New multi-channel services for professional tradespeople and do-it-yourselfers We will continue on this successful path in and, using new products and services, will fully exhaust the opportunities provided by the networked world.
We are combining the benefits of stationary trade and the Internet, as well as promoting multi-channel marketing with new solutions — with products and services for both professional tradespeople and do-it-yourselfers. This concept replaces "Bosch System Specialists" BSS and includes an app for field service staff working in the retail trade. This means the staff can meet the user's needs more easily by quickly providing comprehensive information and advice.
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We are therefore solving an everyday problem: when a professional tradesperson asks for advice, they expect detailed information fast, as well as rapid and precise answers to their specific questions. However, up until now it has been very difficult for field service staff to meet this requirement since they move around off site with catalogs containing up to 50, items. This means that it is very difficult for them to always have all the detailed information about the many thousands of products on offer, the matching accessories or system solutions at their fingertips.
The app for "Bosch Premium Partners", however, now enables the retailer to obtain advice and process orders clearly, quickly and competently. At the touch of a finger, information and details about products, applications, accessories and system solutions are made available in a matter of seconds. In addition, orders can be forwarded directly to the branch, regardless of where the meeting with the customer takes place.
With the new logistics package, "Bosch Premium Partners" can guarantee their customers rapid availability of tools and a flexible choice of delivery location: the desired Bosch tool is ready to use by the next day at the latest, either from a Paketshop or at the construction site. We therefore create a consistent customer experience for professional tradespeople — with excellent service, advice and logistics services. For do-it-yourselfers, these are essentially DIY stores. They offer hands-on experience of the product, something which the customer is usually keen not to miss out on.
However, the wealth of information provided online is what is currently missing from these stores.
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